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46 Best Pardot Marketing Automation Alternatives

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The booming of businesses and the invention of great marketing tools characterize today’s world. Unlike many years ago, entrepreneurs now have a voice and this has opened new doors for them. The rise of entrepreneurship has led to the growth of the global economy and humanity can explore greater heights of success.
Need to create better tools for conducting business has led to the development of other key software, such as Pardot. This blog focuses on the Pardot, its prices, pros and cons, and simply anything that surrounds this amazing tool. So, let’s begin!
What is Pardot?
Pardot is a B2B Marketing Automation Tool that operates under artificial intelligence to create business automation. Pardot was an invention by two entrepreneurs: David Cummings and Adam Blitzer and was launched in 2007. It is a rapidly growing company with offices in Atlanta, San Francisco, Dublin, London, Sydney, and Tokyo.
Since its development, it has done well in the market and business experts have termed it the best in the world because of its excellence in customer relationship management (CRM). The primary aim of Pardot is to link business people and their customers through the generation of marketing leads.
This tool empowers marketers to maximize profits by creating more markets for them. One unique feature about Pardot is the fact that it enables you to track all your business activities on one page.
Developers integrate this B2B automation software with other features such as email marketing, lead scoring, and profits reports generation to enable you to run the business smoothly and with accuracy.
Salesforce Pardot
Pardot has secured a very great sales force in the market as of 2022. According to Pardot’s official website, the platform claims it has increased customer revenues by 34% and marketing effectiveness by 37%. This is possible because Pardot uses the latest technology to fuel marketing innovations.
Also, the platform has been on the frontline in helping businesses rebrand themselves, and this shows how promising results can be once entrepreneurs have adopted the tool fully. Also, Salesforce Pardot focuses on campaigns that boot customer income through the provision of marketing curated content.
It offers customers an array of services under this bracket, i.e., campaigns, reports, alerts, and the ability to monitor your campaign from your mobile phone, in any part of the world.
Pardot Pricing
Pricing is based on the plan you are looking to adopt. The platform has distinct plans which also vary in terms of services and prices. The packages are:
Growth
This offers businesses growth and marketing automation. The total cost is $1,250/year, with up to 10,000 contacts billed annually.
Plus
This offers deep marketing and business analytics. The total cost is $2,500/year, with up to 10,000 contacts billed annually.
Advanced
This plan offers analytics and other services that are AI-powered. The cost is $4,000/year with up to 10,000 contacts billed annually.
Premium
This plan offers users 24/7 support and more enterprise-ready tools. The cost is $15,000 with up to 75,000 contacts billed annually.
Pardot Support
Just like any other business-oriented platform, Pardot offers conscious support to its customers. The platform offers product training, implementation help, recommendation of growth tips, etc. Pardot has Customer Hub, a channel that links the company directly to its customers. It provides various channels of communication, such as email, live chats, live and free webinars, local user groups across cities, and voting for the best product.
Conclusion
Pardot is a B2B market Salesforce intending to help enterprises maximize their profits. It has integration APIs with the breadth of partner’s applications to create a personalized experience for its clients. The G2 Product R&G Team reviews and verifies that Pardot is a genuine and safe company to buy services from.
Also, the provision of web analytics, ROI analytics, SEO/keyword analytics, and revenue analytics gives customers four major services under one package, which other companies cannot offer, and this makes Pardot outstanding.
46 Best Pardot Alternatives

Simplero
Introduction It is a fact that most Marketing Automation Software is expensive, complicated, and does not have all that you.
Features
- Affiliate Plugin Support
- Email & Marketing Automation
- Zapier Integration
- No Technical Knowledge Required

Optimove
What is Optimove? Optimove is the leading platform in the Customer Relation Management industry. It is an excellent marketing platform.
Features
- Behavioral Analytics
- Campaign Management
- Marketing Automation
- Channel Management

Demandbase
Introduction You’re not alone if you also desire to experience the advantages of ABM or account based marketing. The marketing.
Features
- ABM Platform
- Targeted Solutions
- ABM Analytics
- Engagement Solutions

Symplify
Symplify is a marketing platform appreciated and renowned by 600 users around the globe. Symplify is an email marketing, marketing.
Features
- Auto-Responders
- Drip Campaigns
- Dynamic Content
- WYSIWYG Editor

Axtria
Axtria is a large technology firm that renders cloud-based big data analytics services to biological science businesses. Apart from that,.
Features
- Data Operationalization
- Useful Products
- Extensive Customer Support

Chatfuel
What is a Chatfuel? Chatfuel is a marketing automation tool that helps businesses build AI conversational chatbots without any knowledge.
Features
- Chatfuel Dashboard
- Intuitive Flow Builder
- Readymade Templates
- Automate Communications

Wishpond
What Is Wishpond? A Wishpond is a marketing automation tool that is good for increasing conversion rates. The platform makes.
Features
- Marketing Automation
- Drip Email Campaigns
- Contest & Promotions
- Real-time Analytics & Conversion Tracking

TapClicks
What is TapClicks? TapClicks is a superior private company holding Marketing Technology and nailing marketing automation workflows, performance analytics, reporting.
Features
- Analytics
- Reports
- Competitive Intelligence
- Orders & Workflow

Kizen
Introduction Kizen platform helps the teams to work smarter, save time, and deliver personalized experiences that will drive faster growth..
Features
- Time Saving
- Effective Data Driven Campaigns
- Set Priorities
- 14 Day Trial

FMG Suite
FMG Suite is seen as the industry’s leading automated marketing tool available for financial professionals. They provide an all-in-one integrated.
Features
- Affordable Pricing
- Versatile Automation Features
- Mobile App Available
- End To End Lead Generation

Eloqua
Introduction Eloqua aims at helping marketers and B2B organizations for managing marketing campaigns and sales lead generation. Eloqua features a.
Features
- Complete Marketing Solution
- Drive Higher ROI
- Grow Customer Loyalty
- Increase Customer Lifetime Value

LeanData
Organizations have become more efficient by accepting software services, mainly lead management software services. Using the software, a firm can.
Features
- Relationships
- Security
- Drag And Drop
- Insights

Lytics
Introduction In the olden days, storing and collecting data was one of the major factors, but thanks to this digital.
Features
- Cloud Connect
- Decision Engine
- Starter Price Plans
- Professional Price Plans

Womply
What is Womply? It is a cloud-based platform designed to support local businesses and help them flourish in the digital.
Features
- Best Customer Engagement
- Better Communications
- Custom Offers
- Better Relationships

Mautic
Introduction “Instead of one-way interruption, marketing is about delivering valuable content at just the right moment that a buyer needs.
Features
- Campaign Building
- Lead Generation & Contact Scoring
- Email & Page Builder
- Lead Nurturing

UNIM
Introduction “New marketing is all about the relationships, not the medium.” - Ben Grossman. UNIM is a marketing automation tool.
Features
- Complete Marketing Automation Solution
- Workflow Management
- Relationship Nurturing
- Business Growth

Emarsys
Introduction It’s a no-brainer; marketing automation can give you impressive business outcomes. A marketing automation software gives marketers the ability.
Features
- Automation
- Customer Engagement Platform
- AI Marketing
- Key Integrations

Aprimo
Introduction We all know that management and productivity come with practice. However, it’s not only the practice but selecting the.
Features
- Digital Asset Management
- Productivity Management
- Plan & Spend
- Serves Various Industries

SharpSpring
“What is SharpSpring Automation?” Let’s understand the marketing automation services briefly before we’ll have an in-depth discussion on SharpSpring! Marketing.
Features
- Smart Email Campaigns
- Dynamic Forms
- Simplified Marketing Automation Service
- CRM Integrations

Listrak
Introduction “How do I automate my marketing?” Marketing is essential, and by automating this sector, we’re sure of the most.
Features
- Journey Hub
- Text Message Marketing
- AI Recommendations
- Behavioral Triggers

Responsys
Tired of managing, optimizing, and executing marketing campaigns manually? Oracle Responsys is an excellent tool that helps companies automate all.
Features
- Manage & Execute Multiple Campaigns
- Distributed Collaboration
- Data Management
- Simplifies Targeting

ManyChat
What is ManyChat? In this daily growing digital era, marketing using technology is also speeding by discovering new techniques. ManyChat.
Features
- Integration
- Analysis
- Free Video Course
- Automated Broadcast

Iterable
Iterable is an online cross-channel marketing platform that helps you create merged customer experiences by creating, measuring, and optimizing every.
Features
- Advanced Email Marketing
- Mobile Messaging
- Personalize Catalog
- Artificial Intelligence

Sendinblue
What is Sendinblue? Sendinblue is basically an email marketing solution developed to serve small and medium-sized (SMB) businesses that need.
Features
- Complete Marketing Tool
- Cheap Price
- Drag & Drop Editor
- Idea For Small & Medium Sized Businesses

Klaviyo
What is Klaviyo? Klaviyo is essentially an email and SMS marketing solution for e-commerce businesses. It helps online businesses to.
Features
- Email & SMS Marketing
- One Stop Marketing Solution
- Affordable Pricing
- Email Templates Support

Adobe Campaign
What is Adobe Campaign? Adobe Campaign is a Marketing Automation Software that is used to handle marketing campaigns in various.
Features
- Cross Channel Marketing
- Email Management
- Customer Profiles
- Segmentation & Targeting

Encharge
Encharge Review Encharge is a marketing automation platform that enables you to send automated emails based on what your users.
Features
- AB Testing
- Analytics/ROI Tracking
- Customizable CTAs
- Lead Qualification

Sailthru
What is Sailthru? Sailthru is a comprehensive, united, and cohesive marketing solution that offers companies an opportunity to increase their.
Features
- Personalized Customer Interactions
- Increased Efficiency
- Easy Customer Profile Development

Higher Logic
What is Higher Logic? Higher Logic is a platform through which organizations can access a private social network for their.
Features
- Effective Email Campaigns
- Online Community Support
- Strategic Services

Total Expert
What is Total Expert? Total Expert is software that offers CRM and customer engagement for financial institutions. This software is.
Features
- Marketing Automation
- Email Marketing
- Total Customer Management
- Lead Management

Kartra
Kartra is a cloud-based and one of the best marketing automation tools for the business to increase sales and CRM.

LeadSquared
Paying too much for marketing and still not getting enough leads? LeadSquared is here with its exclusive features like Funnel.

Parllay
Parllay is devoted to its customers to provide personalized, efficient, and accurate marketing solutions. Its marketing automation service identifies sales.

ActiveCampaign
ActiveCampaign's category-defining Consumer Experience Automation (CXA) System aids over 130,000 companies in 170 nations meaningfully engage with their customers. The.

Omnisend
Sign up with fellow eCommerce businesses who choose Omnisend's e-mail & SMS marketing to boost their sales, not the workload..

Autopilot
Auto-pilot is marketing automation software made aesthetic. We assist you to record, transform brand-new leads, get in touch with customers,.

Sendlane
Drive 30-40% of your revenue with Sendlane e-mail advertising and marketing automation system. Sendlane assists create even more income, increase.

Ontraport
Ontraport is an integrated platform. They supply important company features consisting of a powerful CRM system, advertising automation, subscription sites,.

Vendasta
Vendasta offers an end-to-end eCommerce platform to 40,000+ companions. They sell digital products or services to greater than 4 million.

BenchmarkONE
BenchmarkONE offers all-in-one sales and also advertising and marketing system. The services incorporate e-mail advertising, CRM, and advertising automation to.

SuperOffice CRM
With SuperOffice CRM, our objective is to aid businesses to create sustainable customer connections. Relationships have always gone to the.

ClickDimensions
ClickDimensions is the only complete advertising and marketing remedy for Microsoft Characteristics. It is specifically for and natively developed within.

SalesPanda
SalesPanda is an inbound digital advertising and marketing software. Use SalesPanda to boost your site web traffic, create solid internet.

Mothernode
From Mothernode, you can expect every little thing you require to grow sales as well as automate your marketing programs..

Mailchimp
Mailchimp's all-in-one Marketing System aids local business market smarter so you can expand faster. As the backbone for your customer.
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