Eloqua Review: Features, Price & Alternatives





1853 users


Eloqua aims at helping marketers and B2B organizations for managing marketing campaigns and sales lead generation. Eloqua features a marketing campaign planning canvas and email automation to target customers and prospective clients.

The software tracks opened emails, customer activity, and visitor behavior potential clients through the marketer’s website. Eloqua stores the information of tracked customers and prospective clients such as company, job title, name, address, email, and phone in its database for analysis.

Oracle Eloqua

Oracle Eloqua is the best-in-class B2B Marketing Automation Solution, This Marketing Automation tool offers campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools.

Oracle’s marketing solution is most often used in large enterprises that primarily market to other businesses. Eloqua offers packages for basic, standard, and enterprise marketing. Numerous features differentiate account levels, like access to various Oracle sales and marketing services.

Eloqua Product Image

What is Eloqua?

Eloqua is a marketing automation tool that allows marketers to plan, create, and implement their campaigns. Eloqua is a very powerful product that helps with marketing automation across multiple channels, including email, display search, web, video, and mobile.

This software provides tools to segment and targets specific audiences with the most relevant content. Software is used by marketers, primarily B2B marketers, to help automate the lead generation process.

It features a database that stores prospect and customer information, an emailer that sends emails to prospects and customers, and a website monitoring system that tracks prospect and customer activity on websites under the control of the marketer.

Eloqua is a software as a service ( SaaS) platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation. Eloqua sends marketing advertisements to mobile devices, email, video, and search results pages.


  • It helps to increase the speed of sales lead handoffs to less than a minute.
  • Used to engage your contacts on their preferred channels especially when they are receptive.
  • Help to provide visibility into the customer journey to your sales team for informed conversations.
  • Deploy simple or sophisticated marketing campaigns, without help from IT.
  • Help to connect data across third-party and native apps quickly and efficiently.
  • Drive higher ROI and engagement with compelling account-based marketing experiences.
  • Lastly, helps to increase customer loyalty and maximize customer lifetime value.


  • Oracle Marketing Cloud has a large range of great integrations with over 100 third-party platforms.
  • It has a well-designed visual campaign builder that is both intuitive and powerful to use.
  • Oracle Marketing Cloud is HyperSite, which allows you to quickly build personalized microsites using dynamic user content.
  • Most powerful marketing automation tool for enterprise businesses.


  • Very expensive, Starting at $2,000 per month, Oracle
  • It has a slow implementation time due to the types of organizations that typically use O
  • It does not integrate with Google Adwords so there is no way to track PPC ROI using Oracle Marketing Cloud.

Eloqua Pricing

Oracle Eloqua offers three basic pricing plans which are aimed at mid-sized to large-scale enterprises. These plans are billed on a monthly basis and they mirror the cost for implementation with a database of no more than 10,000 contacts.

Basic Plan

Cost $2,000 per month

  • Lead scoring
  • Multichannel campaigns
  • Email marketing
  • A/B testing
  • Dynamic content
  • Up to 10 users
  • Central dashboard
  • Reporting tools
  • Unified marketing calendar

Standard Plan

Cost $4,000 per month

  • All Basic features
  • Up to 50 users
  • Full link branding
  • Digital advertising

Event Management Modules

  • Advanced routing
  • Multi-lead scoring
  • Custom security administration

Enterprise Plan – Custom Pricing

  • All Standard features
  • Unlimited users
  • Oracle cloud priority service

Contact the sales team at Oracle for more info on pricing and additional features for the Enterprise package.

Eloqua Integrations

Oracle Eloqua is a CRM database that is hosted on different servers but integration enables the passing of information between these databases. More so, Oracle Eloqua uses External Calls to integrate with CRM systems.

An External Call is a set of API instructions from Oracle Eloqua that accesses the CRM and passes data to it. Every External Call has its own user credentials to access the CRM system. Eloqua provides the leading integrated demand generation applications and expertise for executing, automating, and measuring highly effective B2B marketing programs.

Writing information to the CRM from Oracle Eloqua is called an Outbound Call. Outbound External Calls usually contain the word “Update” or “Create” in their names. You will find them in the Send Data folder of the External Calls section within Oracle Eloqua’s integration interface. To view the list of external calls, go to the Eloqua software and click Settings > Integration > Outbound > External Calls.

Outbound External Calls can be triggered by Internal Events or Integration Rules and to view the full list of triggers, go to the Eloqua software and click on Settings > Integration > Outbound > Internal Events.

In general, when a contact in Oracle Eloqua is updated by a form submission or by a user, the contact needs to go to a program in Program Builder and follow through a step that has an internal event to fire off the external call.


Eloqua drives the entire marketing automation process from contact to close while making prospect interest and intent visible at every step.

Leading technology backed by expert professional services, Eloqua marketing automation is the best practice in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force.

Eloqua’s customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance, and many other leading B2B marketers.

Finally, note that Eloqua is a cloud-based revenue performance management and marketing automation solution company. It does not only help in automating marketing workflows, but it also helps marketing and sales teams to grow their business and improve revenue.

Eloqua acquired by Oracle in 2012. Now it is part of Oracle Marketing Cloud.

45 Best Eloqua Alternatives



Introduction It is a fact that most Marketing Automation Software is expensive, complicated, and does not have all that you.


  • Affiliate Plugin Support
  • Email & Marketing Automation
  • Zapier Integration
  • No Technical Knowledge Required


What is Optimove? Optimove is the leading platform in the Customer Relation Management industry. It is an excellent marketing platform.


  • Behavioral Analytics
  • Campaign Management
  • Marketing Automation
  • Channel Management


Introduction You’re not alone if you also desire to experience the advantages of ABM or account based marketing. The marketing.


  • ABM Platform
  • Targeted Solutions
  • ABM Analytics
  • Engagement Solutions


Symplify is a marketing platform appreciated and renowned by 600 users around the globe. Symplify is an email marketing, marketing.


  • Auto-Responders
  • Drip Campaigns
  • Dynamic Content
  • WYSIWYG Editor


Axtria is a large technology firm that renders cloud-based big data analytics services to biological science businesses. Apart from that,.


  • Data Operationalization
  • Useful Products
  • Extensive Customer Support


What is a Chatfuel? Chatfuel is a marketing automation tool that helps businesses build AI conversational chatbots without any knowledge.


  • Chatfuel Dashboard
  • Intuitive Flow Builder
  • Readymade Templates
  • Automate Communications


What Is Wishpond? A Wishpond is a marketing automation tool that is good for increasing conversion rates. The platform makes.


  • Marketing Automation
  • Drip Email Campaigns
  • Contest & Promotions
  • Real-time Analytics & Conversion Tracking


What is TapClicks? TapClicks is a superior private company holding Marketing Technology and nailing marketing automation workflows, performance analytics, reporting.


  • Analytics
  • Reports
  • Competitive Intelligence
  • Orders & Workflow


Introduction Kizen platform helps the teams to work smarter, save time, and deliver personalized experiences that will drive faster growth..


  • Time Saving
  • Effective Data Driven Campaigns
  • Set Priorities
  • 14 Day Trial
FMG Suite

FMG Suite

FMG Suite is seen as the industry’s leading automated marketing tool available for financial professionals. They provide an all-in-one integrated.


  • Affordable Pricing
  • Versatile Automation Features
  • Mobile App Available
  • End To End Lead Generation


Organizations have become more efficient by accepting software services, mainly lead management software services. Using the software, a firm can.


  • Relationships
  • Security
  • Drag And Drop
  • Insights


Introduction In the olden days, storing and collecting data was one of the major factors, but thanks to this digital.


  • Cloud Connect
  • Decision Engine
  • Starter Price Plans
  • Professional Price Plans


What is Womply? It is a cloud-based platform designed to support local businesses and help them flourish in the digital.


  • Best Customer Engagement
  • Better Communications
  • Custom Offers
  • Better Relationships


Introduction “Instead of one-way interruption, marketing is about delivering valuable content at just the right moment that a buyer needs.


  • Campaign Building
  • Lead Generation & Contact Scoring
  • Email & Page Builder
  • Lead Nurturing


Introduction “New marketing is all about the relationships, not the medium.” - Ben Grossman.  UNIM is a marketing automation tool.


  • Complete Marketing Automation Solution
  • Workflow Management
  • Relationship Nurturing
  • Business Growth


Introduction It’s a no-brainer; marketing automation can give you impressive business outcomes. A marketing automation software gives marketers the ability.


  • Automation
  • Customer Engagement Platform
  • AI Marketing
  • Key Integrations


Introduction We all know that management and productivity come with practice. However, it’s not only the practice but selecting the.


  • Digital Asset Management
  • Productivity Management
  • Plan & Spend
  • Serves Various Industries


“What is SharpSpring Automation?” Let’s understand the marketing automation services briefly before we’ll have an in-depth discussion on SharpSpring! Marketing.


  • Smart Email Campaigns
  • Dynamic Forms
  • Simplified Marketing Automation Service
  • CRM Integrations


Introduction “How do I automate my marketing?” Marketing is essential, and by automating this sector, we’re sure of the most.


  • Journey Hub
  • Text Message Marketing
  • AI Recommendations
  • Behavioral Triggers


Tired of managing, optimizing, and executing marketing campaigns manually? Oracle Responsys is an excellent tool that helps companies automate all.


  • Manage & Execute Multiple Campaigns
  • Distributed Collaboration
  • Data Management
  • Simplifies Targeting


What is ManyChat? In this daily growing digital era, marketing using technology is also speeding by discovering new techniques. ManyChat.


  • Integration
  • Analysis
  • Free Video Course
  • Automated Broadcast


Iterable is an online cross-channel marketing platform that helps you create merged customer experiences by creating, measuring, and optimizing every.


  • Advanced Email Marketing
  • Mobile Messaging
  • Personalize Catalog
  • Artificial Intelligence


What is Sendinblue? Sendinblue is basically an email marketing solution developed to serve small and medium-sized (SMB) businesses that need.


  • Complete Marketing Tool
  • Cheap Price
  • Drag & Drop Editor
  • Idea For Small & Medium Sized Businesses


What is Klaviyo? Klaviyo is essentially an email and SMS marketing solution for e-commerce businesses. It helps online businesses to.


  • Email & SMS Marketing
  • One Stop Marketing Solution
  • Affordable Pricing
  • Email Templates Support
Adobe Campaign

Adobe Campaign

What is Adobe Campaign? Adobe Campaign is a Marketing Automation Software that is used to handle marketing campaigns in various.


  • Cross Channel Marketing
  • Email Management
  • Customer Profiles
  • Segmentation & Targeting


Encharge Review Encharge is a marketing automation platform that enables you to send automated emails based on what your users.


  • AB Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Lead Qualification


What is Sailthru? Sailthru is a comprehensive, united, and cohesive marketing solution that offers companies an opportunity to increase their.


  • Personalized Customer Interactions
  • Increased Efficiency
  • Easy Customer Profile Development
Higher Logic

Higher Logic

What is Higher Logic? Higher Logic is a platform through which organizations can access a private social network for their.


  • Effective Email Campaigns
  • Online Community Support
  • Strategic Services


The booming of businesses and the invention of great marketing tools characterize today’s world. Unlike many years ago, entrepreneurs now.


  • ROI Reporting
  • Use Artificial Intelligence
  • Effortless E-mail Marketing
  • Lead Generation & Management
Total Expert

Total Expert

What is Total Expert? Total Expert is software that offers CRM and customer engagement for financial institutions. This software is.


  • Marketing Automation
  • Email Marketing
  • Total Customer Management
  • Lead Management
Kartra Marketing Automation Tool, Features, Pros, Cons, Pricing & Best Alternatives


Kartra is a cloud-based and one of the best marketing automation tools for the business to increase sales and CRM.

LeadSquared - Marketing Automation, Features, Pros, Cons, Pricing & Best Alternatives


Paying too much for marketing and still not getting enough leads? LeadSquared is here with its exclusive features like Funnel.

Parllay - Marketing Automation Tool, Features, Pros, Cons, Pricing & Best Alternatives


Parllay is devoted to its customers to provide personalized, efficient, and accurate marketing solutions. Its marketing automation service identifies sales.

activecampaign alternatives


ActiveCampaign's category-defining Consumer Experience Automation (CXA) System aids over 130,000 companies in 170 nations meaningfully engage with their customers. The.

omnisend alternatives


Sign up with fellow eCommerce businesses who choose Omnisend's e-mail & SMS marketing to boost their sales, not the workload..

autopilot alternatives


Auto-pilot is marketing automation software made aesthetic. We assist you to record, transform brand-new leads, get in touch with customers,.

sendlane alternatives


Drive 30-40% of your revenue with Sendlane e-mail advertising and marketing automation system. Sendlane assists create even more income, increase.

ontraport alternatives


Ontraport is an integrated platform. They supply important company features consisting of a powerful CRM system, advertising automation, subscription sites,.

vendasta alternatives


Vendasta offers an end-to-end eCommerce platform to 40,000+ companions. They sell digital products or services to greater than 4 million.

backbencher alternatives


BenchmarkONE offers all-in-one sales and also advertising and marketing system. The services incorporate e-mail advertising, CRM, and advertising automation to.

superoffice CRM alternatives

SuperOffice CRM

With SuperOffice CRM, our objective is to aid businesses to create sustainable customer connections. Relationships have always gone to the.

clickdimensions alternatives


ClickDimensions is the only complete advertising and marketing remedy for Microsoft Characteristics. It is specifically for and natively developed within.

salespanda alternatives


SalesPanda is an inbound digital advertising and marketing software. Use SalesPanda to boost your site web traffic, create solid internet.

mothernode alternatives


From Mothernode, you can expect every little thing you require to grow sales as well as automate your marketing programs..

mailchamp alternatives


Mailchimp's all-in-one Marketing System aids local business market smarter so you can expand faster. As the backbone for your customer.