Parllay - Marketing Automation Tool, Features, Pros, Cons, Pricing & Best Alternatives

46 Best Parllay Marketing Automation Alternatives

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Parllay is devoted to its customers to provide personalized, efficient, and accurate marketing solutions. Its marketing automation service identifies sales opportunities for the social media world to support small and medium-sized businesses.

It streams the content baked upon the searchable index of trending topics and entities. Parllay curates the content generated by the users and infuses the same according to the brand content. It serves as a separate workspace for each client to create and manage their accounts.

Parllay - Marketing Automation Tool, Features, Pros, Cons, Pricing & Best Alternatives

Features:

Semantics Data Management:

Manage your brand conversations across all social channels and create a visual dashboard. It discovers topics in trend by integrating in-stream listeners to monitoring, analyzing, engaging.

Brand & Customer Loyal:

Empower brand loyal customers and recognize them for increasing sales by their participation and influence. Several programs to activate fans like on-demand, customizable, and gamified.

Explore content semantically:

Social intelligence reports the performance in depth. Capability to discover instant and extensive listening of rich topic profiles and visualizing the same.

Audience Intelligence:

Its advanced audience intelligence targets users by creating interactive templates and publishing campaigns and promotions across multiple social and mobile distribution channels. Retarget the users based upon their past engagements and audience profile.

Audience Network:

Parllay gives consumer rewards to their brand-loyal customers who help to increase sales.

Social CRM

Parllay can provide different data based upon personalized engagement of the user according to various criteria, such as language, region, and mobile operating system. It aligns the journey of different users based on WeChat and triggers personalized responses.

Data Analysis

Parllay helps you to get the custom reports of the official accounts that help you to track the reason behind the sudden increase or decrease rate. 

Content Marketing 

Parllay helps you to increase the viewing rate by posting the content which interests users and that helps to accelerate the personalizing interaction with your brand.

Compatible with Hubspot

It helps you to synchronize the sales lead obtained from WeChat with your Hubspot to monitor the entire journey and potential of buyers. It allows you to apply the functions of Hubspot like a chatbot, forms, and reporting to WeChat.

Benefits:

Parllay DAM supports various types of media like music, videos, photos, PDF. Spreadsheets, PowerPoints, Podcasts, and much more.

  • Increase conversation leads by contacting acquisition channels
  • Builds a strong cross-platform journey for users
  • Creates personalized customer view
  • Helps business to grow with brand loyal and business advocacy customers
  • Keeps a bird’s eye-view on customers research and interest
  • Takes follow up of the viewers and turns them into potential customers
  • Compatible with desktop, mobiles, and on the cloud regardless of operating system

Disadvantages:

  • Costly comparing to other alternatives
  • Does not support large scale businesses
  • Lags sometimes for support
  • Requires tech skills to set-up

Pricing:

Parllay offers a free trial to the users to see if it satisfies the needs of your business. It offers plans in two categories Professional and Enterprise. They have not disclosed the price for the same, so you can contact Parllay for the same.

Conclusion:

Parllay provides the best market automation services to small and mid-sized businesses. It offers a free plan to see if its features cater to your needs. If Parllay does not satisfy your expectations then you can check out the Parllay Alternatives on Alternatives Magazine.

46 Best Parllay Alternatives

Simplero

Simplero

Introduction It is a fact that most Marketing Automation Software is expensive, complicated, and does not have all that you.

Features

  • Affiliate Plugin Support
  • Email & Marketing Automation
  • Zapier Integration
  • No Technical Knowledge Required
Optimove

Optimove

What is Optimove? Optimove is the leading platform in the Customer Relation Management industry. It is an excellent marketing platform.

Features

  • Behavioral Analytics
  • Campaign Management
  • Marketing Automation
  • Channel Management
Demandbase

Demandbase

Introduction You’re not alone if you also desire to experience the advantages of ABM or account based marketing. The marketing.

Features

  • ABM Platform
  • Targeted Solutions
  • ABM Analytics
  • Engagement Solutions
Symplify

Symplify

Symplify is a marketing platform appreciated and renowned by 600 users around the globe. Symplify is an email marketing, marketing.

Features

  • Auto-Responders
  • Drip Campaigns
  • Dynamic Content
  • WYSIWYG Editor
Axtria

Axtria

Axtria is a large technology firm that renders cloud-based big data analytics services to biological science businesses. Apart from that,.

Features

  • Data Operationalization
  • Useful Products
  • Extensive Customer Support
Chatfuel

Chatfuel

What is a Chatfuel? Chatfuel is a marketing automation tool that helps businesses build AI conversational chatbots without any knowledge.

Features

  • Chatfuel Dashboard
  • Intuitive Flow Builder
  • Readymade Templates
  • Automate Communications
Wishpond

Wishpond

What Is Wishpond? A Wishpond is a marketing automation tool that is good for increasing conversion rates. The platform makes.

Features

  • Marketing Automation
  • Drip Email Campaigns
  • Contest & Promotions
  • Real-time Analytics & Conversion Tracking
TapClicks

TapClicks

What is TapClicks? TapClicks is a superior private company holding Marketing Technology and nailing marketing automation workflows, performance analytics, reporting.

Features

  • Analytics
  • Reports
  • Competitive Intelligence
  • Orders & Workflow
Kizen

Kizen

Introduction Kizen platform helps the teams to work smarter, save time, and deliver personalized experiences that will drive faster growth..

Features

  • Time Saving
  • Effective Data Driven Campaigns
  • Set Priorities
  • 14 Day Trial
FMG Suite

FMG Suite

FMG Suite is seen as the industry’s leading automated marketing tool available for financial professionals. They provide an all-in-one integrated.

Features

  • Affordable Pricing
  • Versatile Automation Features
  • Mobile App Available
  • End To End Lead Generation
Eloqua

Eloqua

Introduction Eloqua aims at helping marketers and B2B organizations for managing marketing campaigns and sales lead generation. Eloqua features a.

Features

  • Complete Marketing Solution
  • Drive Higher ROI
  • Grow Customer Loyalty
  • Increase Customer Lifetime Value
LeanData

LeanData

Organizations have become more efficient by accepting software services, mainly lead management software services. Using the software, a firm can.

Features

  • Relationships
  • Security
  • Drag And Drop
  • Insights
Lytics

Lytics

Introduction In the olden days, storing and collecting data was one of the major factors, but thanks to this digital.

Features

  • Cloud Connect
  • Decision Engine
  • Starter Price Plans
  • Professional Price Plans
Womply

Womply

What is Womply? It is a cloud-based platform designed to support local businesses and help them flourish in the digital.

Features

  • Best Customer Engagement
  • Better Communications
  • Custom Offers
  • Better Relationships
Mautic

Mautic

Introduction “Instead of one-way interruption, marketing is about delivering valuable content at just the right moment that a buyer needs.

Features

  • Campaign Building
  • Lead Generation & Contact Scoring
  • Email & Page Builder
  • Lead Nurturing
UNIM

UNIM

Introduction “New marketing is all about the relationships, not the medium.” - Ben Grossman.  UNIM is a marketing automation tool.

Features

  • Complete Marketing Automation Solution
  • Workflow Management
  • Relationship Nurturing
  • Business Growth
Emarsys

Emarsys

Introduction It’s a no-brainer; marketing automation can give you impressive business outcomes. A marketing automation software gives marketers the ability.

Features

  • Automation
  • Customer Engagement Platform
  • AI Marketing
  • Key Integrations
Aprimo

Aprimo

Introduction We all know that management and productivity come with practice. However, it’s not only the practice but selecting the.

Features

  • Digital Asset Management
  • Productivity Management
  • Plan & Spend
  • Serves Various Industries
SharpSpring

SharpSpring

“What is SharpSpring Automation?” Let’s understand the marketing automation services briefly before we’ll have an in-depth discussion on SharpSpring! Marketing.

Features

  • Smart Email Campaigns
  • Dynamic Forms
  • Simplified Marketing Automation Service
  • CRM Integrations
Listrak

Listrak

Introduction “How do I automate my marketing?” Marketing is essential, and by automating this sector, we’re sure of the most.

Features

  • Journey Hub
  • Text Message Marketing
  • AI Recommendations
  • Behavioral Triggers
Responsys

Responsys

Tired of managing, optimizing, and executing marketing campaigns manually? Oracle Responsys is an excellent tool that helps companies automate all.

Features

  • Manage & Execute Multiple Campaigns
  • Distributed Collaboration
  • Data Management
  • Simplifies Targeting
ManyChat

ManyChat

What is ManyChat? In this daily growing digital era, marketing using technology is also speeding by discovering new techniques. ManyChat.

Features

  • Integration
  • Analysis
  • Free Video Course
  • Automated Broadcast
Iterable

Iterable

Iterable is an online cross-channel marketing platform that helps you create merged customer experiences by creating, measuring, and optimizing every.

Features

  • Advanced Email Marketing
  • Mobile Messaging
  • Personalize Catalog
  • Artificial Intelligence
Sendinblue

Sendinblue

What is Sendinblue? Sendinblue is basically an email marketing solution developed to serve small and medium-sized (SMB) businesses that need.

Features

  • Complete Marketing Tool
  • Cheap Price
  • Drag & Drop Editor
  • Idea For Small & Medium Sized Businesses
Klaviyo

Klaviyo

What is Klaviyo? Klaviyo is essentially an email and SMS marketing solution for e-commerce businesses. It helps online businesses to.

Features

  • Email & SMS Marketing
  • One Stop Marketing Solution
  • Affordable Pricing
  • Email Templates Support
Adobe Campaign

Adobe Campaign

What is Adobe Campaign? Adobe Campaign is a Marketing Automation Software that is used to handle marketing campaigns in various.

Features

  • Cross Channel Marketing
  • Email Management
  • Customer Profiles
  • Segmentation & Targeting
Encharge

Encharge

Encharge Review Encharge is a marketing automation platform that enables you to send automated emails based on what your users.

Features

  • AB Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Lead Qualification
Sailthru

Sailthru

What is Sailthru? Sailthru is a comprehensive, united, and cohesive marketing solution that offers companies an opportunity to increase their.

Features

  • Personalized Customer Interactions
  • Increased Efficiency
  • Easy Customer Profile Development
Higher Logic

Higher Logic

What is Higher Logic? Higher Logic is a platform through which organizations can access a private social network for their.

Features

  • Effective Email Campaigns
  • Online Community Support
  • Strategic Services
Pardot

Pardot

The booming of businesses and the invention of great marketing tools characterize today’s world. Unlike many years ago, entrepreneurs now.

Features

  • ROI Reporting
  • Use Artificial Intelligence
  • Effortless E-mail Marketing
  • Lead Generation & Management
Total Expert

Total Expert

What is Total Expert? Total Expert is software that offers CRM and customer engagement for financial institutions. This software is.

Features

  • Marketing Automation
  • Email Marketing
  • Total Customer Management
  • Lead Management
Kartra Marketing Automation Tool, Features, Pros, Cons, Pricing & Best Alternatives

Kartra

Kartra is a cloud-based and one of the best marketing automation tools for the business to increase sales and CRM.

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