Mailgun Review: Features, Pros, Cons and Alternatives





1559 users


Nowadays, email marketing is one of the most reliable & effective marketing strategies. With the right tools and elements in place, emails could be your ultimate weapon in marketing and improving your marketing campaign.

Email marketing automation generally works over email campaigns automatically depending on the automation workflows or triggers, segments, categories, and schedules you set and create.

You no longer have to individually send out and type a hundred emails daily. Instead, you can schedule and arrange a set of messages for a particular audience with automation.

Mailgun doesn’t have some basic email marketing features for beginners, like built-in email templates found in most other email tools.

Additionally, as it’s designed for developers, most reviews highlight how setting it up and using it can be challenging for anyone unfamiliar with software programming.

This Mailgun Review will cover everything you need to know about the service.

I’ll highlight its key features, pricing, pros, and cons to give you an in-depth look. I’ll even go over the alternative email tools to add more functionality to Mailgun.

What is Mailgun?

Mailgun is an email automation service built for developers. It offers a complete cloud-based email service for sending, receiving, and tracking emails sent through your websites and applications.

Mailgun lets you create interactive emails instantly via its inbuilt Mailjet email builder. You can create custom emails focused on a particular set of audiences.

Email analytics, based on data on the performance of your sent emails, lets you know the ideal time to send your email messages.

You have the option to select regarding sending your messages through API (A flexible and the famous way of sending emails, which integrates with languages like PHP, Python, Ruby, etc.) or through SMTP (Simple Mail Transfer Protocol, which provides an effortless way to transfer your emails.)

Mailgun Image

Key Features

The Mailgun is designed as a mail API and SMTP relay tool instead of a marketing tool. If you’re looking for email marketing, in particular, you’re better suited to using Mailjet with Mailgun for efficient email sending.

Now that we’ve covered what Mailgun is, let’s take a look at some of its key features as follows:

– Best Email Deliverability

For companies that send 500,000 plus emails every month, Mailgun provides Deliverability Services to ensure reliability and email deliverability.

It includes making a personalized deliverability solution designed to your particular business requirements. It further consists of a Technical Account Manager to provide ongoing support, email best practices, and troubleshoot if something goes wrong.

– Advanced Email Analytics

Mailgun helps you know your emails’ performance via informative graphs within the dashboard. It provides you an insight into how your emails are delivered, accepted, opened, failed, and tapped.

Despite the system’s simple analytics, Mailgun’s Send Time Optimization feature can organize and schedule your emails to be delivered at the price time when users highly engage with them.

– Inbuilt Email Builder – Mailjet

It is easy to build interactive and beautiful emails via Mailjet. It can grab your customers’ attention, and you can also create custom emails for a set of the target audiences to get the relevant results.

– Email List Management

I can upload email lists to Mailgun for easy list management and look for the email accounts that have marked or have unsubscribed your emails as spam. It is time-saving and even handles your overall sending reputation.

It also provides the List segmentation feature. You can easily divide your email list into different sections and send the right message to the target audience. It’s also effortless to go on a one-on-one consultation with the List management expert to discuss the issues or technical API support or domain and IP reputation management.

– Interactive Inbound Routing

Mailgun allows customers to route inbound emails automatically with flexible RegEx rules, either visually in the dashboard or via API. If any issue persists, there is 24/7 customer service available to help.

– Robust Email APIs

Mailgun’s robust email APIs help you begin sending emails from your application quickly and instantly. For this purpose, you’re required to add a domain, verify it by adding DNS records, and begin sending in less than 24 hours.

Its servers can easily manage millions of emails every hour, so rest assured that your time-sensitive emails will be sent quickly.

– Incredible Customer Service

Mailjet’s Support team answers questions and resolves customer complaints in English, German, French, and Spanish.

Enterprise accounts benefit from a dedicated Customer Success Manager to help them start and get everything they want out of Mailjet.

– SMTP Services

Mailgun’s SMTP services are cloud-based, as it can set up marketing campaigns, track emails, send transactional emails, get advanced email analytics, set routing commands, email parsing, and much more, all without the issues and bottlenecks of genuine email providers.

SMTP services are simpler to work with than the API platform, but you should opt for an API platform more efficiently.

– Highly Recommended For Managing Transactional Emails

Mailgun is highly recommended for users dealing with transactional emails like those used to process orders from customers, manage subscribers’ accounts, or send out website or application updates.

Because transactional emails rely heavily on the actions performed by specific site visitors or app users, or the requests they submitted, users must collect all the information they need from incoming transactional emails to respond correctly.

– Automatically Extracts Data From Incoming Emails

Mailgun has an intelligent email parsing feature. Email parsing is an automated technique wherein specific data sets are identified and pulled out.

With Mailgun’s email parsing feature, users can automatically extract data from incoming emails and convert them into an easy-to-read, understand, and interpret format.

Benefits of Mailgun

Being one of the best email marketing tools out there, Mailgun has the following benefits associated with it.

  • You can build beautiful and persuasive emails.
  • The automatic reply feature brings more efficiency to your marketing process while saving your time.
  • You have options like the efficient and powerful API platform or cloud-based SMTP, to choose from.
  • Email list management through removing the ones who unsubscribe or spam your emails and email validation can drastically save your time and money.
  • Email routing and parsing let you have a separate collection of your important emails.
  • Saves your sender reputation by deleting the ones from the mailing list, who spam/unsubscribe your emails or do not open your messages.
  • You know your emails’ performance and can also analyze how to increase your number of clients.

Mailgun Pricing

Below is the pricing plan of Mailgun in detail:

1. Trial ($0/month)

  • 5,000 emails per month
  • Email APIs, SMTP Relay, and Webhooks
  • Suppression Management
  • Email Tracking and Analytics
  • 99.99% Guaranteed Uptime SLA
  • 5 days of log retention
  • Detailed documentation
  • 24/7 ticket support

2. Foundation ($35/month)

  • 50,000 emails per month
  • Inbound Email Routing
  • Email address verification access
  • 1 day of message retention
  • 24/7 ticket support

3. Growth ($80/month)

  • 100,000 emails per month
  • 1,000 Email Address Verification
  • 15 Days Log Retention
  • 3 Day Message Retention
  • Instant Chat Support
  • 1 Dedicated IP

4. Scale ($90/month)

  • 100,000 emails per month
  • 5,000 Email Address Verifications
  • Send Time Optimization
  • 30 Days of Log Retention
  • Up to 7 Days Message Retention
  • Live Phone Support
  • Dedicated IP Pools

Mailgun Pros

  • Clean UXI for navigating the system
  • Clear dashboard to find issues quickly
  • Ability to clean database lists to minimize bounce
  • Affordable pricing for established businesses
  • 99.99% uptime
  • Easily sync with any language that you prefer from options like Python, Java, etc.
  • 24/7/365 customer support

Mailgun Cons

  • Prices may prove to be expensive for small businesses
  • Customer service is slow

Final Words

So here, we conclude our in-depth review on Mailgun including everything starting from the introduction, key features, benefits, to pros, and cons of this email marketing tool.

Mailgun is undoubtedly a highly suggested email marketing tool because it offers some very cool marketing features like email list management, email tracking, email analytics, etc which make it a popular tool.

Another big plus point is easy access to many languages like Python, Ruby, Java, C++, and more, which can handle your commands and fulfill your exact needs.

52 Best Mailgun Alternatives



What is Vuture? Today, many marketers need tools that help their organization in various tasks, especially for marketing purposes. Am.


  • Auto Responders
  • List Segmentation
  • A/B Testing
  • Mailing List Management


Introduction GrooveFunnels is a complete suite of marketing tools designed to help you build sales funnels, and websites (also known.


  • GrooveMail
  • GrooveSell
  • GroovePages
  • GrooveKart


Introduction “Do I need a landing page for email marketing?” - Anonymous Unbounce is a landing page builder that can.


  • Smart Builder
  • High Tech Conversion Intelligence
  • Popups and Sticky Bars
  • Unbounce Integrations


Introduction Envoke is a web-based lead generation solution that offers an intuitive platform to generate and nurture leads. Products and.


  • Inbox Delivery
  • Analytics & Integration
  • List Management
  • Customizable Forms


Introduction Since we all know that the present and the future of email marketing are not blurry at all, we’re.


  • Easy Import Of Contacts
  • Editable Templates
  • Clear Insights & Analytics
  • Dedicated IPs


Introduction Markate enables you to effectively manage the business' schedule from any device, so you can keep the operation running.


  • Simple Booking
  • Key Insights
  • Advanced Scheduling
  • Estimates & Invoices


Introduction “Can you send marketing emails from Gmail?” - Anonymous. We’re excited to review a mass email sending service, GMass,.


  • Send Emails From Google Sheets
  • Campaign Analytics
  • Support Automatic Follow Up Emails
  • Email Bounce Management


What is Moosend? Moosend is an email marketing platform designed specifically for small businesses. It is the perfect tool to.


  • Data Fields
  • Segmentation
  • Email Builder
  • Deliverability


What is Lemlist? Lemilist can be your ultimate solution for your email campaigns or business-related email queries. You can easily.


  • Cold Emails
  • Lemwarm
  • Easy Integrations
  • Highly Affordable


What is DashThis? DashThis is a marketing reporting application that allows marketers and agencies to create custom dashboards for SEO,.


  • Keeps All Your Marketing Needs Under One Place
  • Access To All Integrations & Sources
  • In-Built & Clone Template


What is TinyLetter? TinyLetter is an email marketing tool that helps you send simple, informative messages, and news stories to.


  • Drag & Drop Email Builder
  • Real Time Editor
  • Send Pop Campaigns
  • Customize Templates Available

What is is known as an automation email marketing tool mainly used by tech-savvy marketers. Also, it is.


  • Direct Integrations
  • Integration With Third-Party
  • Individual Profile Data Watching
  • Convert Your Group Into Ad Audiences


Introduction Pabbly is a SaaS-based software solution that optimizes and streamlines your email marketing experience. From payment billing to subscription.


  • Email Marketing
  • Email Verification
  • Subscription Builder
  • Form Builder
Salesforce Marketing Cloud

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud? Salesforce Marketing Cloud is a SaaS platform that has the potential to assist various areas.


  • Email Studio
  • Journey Builder
  • AI Einstein
  • Content Creation


Introduction SendPulse is a multipurpose email marketing tool that is suitable for both small and large businesses in managing text.


  • Convenient Email Editor
  • Responsive Templates
  • Resend To Unopened
  • User Access Levels


Introduction “What is BuzzStream, and how can I improve my SEO game with it?” - Anonymous   When thinking about.


  • Link Building
  • Email Management
  • Extensive Outreach Tactics
  • Website Link Management Or Analysis


What is Saleshandy? Saleshandy is a fantastic email marketing tool to perform specific tasks by sitting on your chair with.


  • Campaign Control
  • Campaign Analytics
  • AI And Automation
  • Email Platform Integration


What is Opensense? Opensense is a tool used for adding email marketing banners, and email signatures which works along with.


  • Lead Builder
  • Market Insight
  • Predictive Scoring
  • Customer Experience


Introduction Sendoso is known as one of the best email marketing software. Nowadays, it is getting popular because of its.


  • Send Personalized Gifts
  • Advanced Meeting Scheduler
Adobe Marketo


What is Marketo? Commonly referred to as Marketo Engage or Adobe Marketo, It is amongst the top most connected engagement.


  • Cross-Channel Marketing
  • Sales and Marketing Alliances
  • Content Intelligence
  • Data and Insights


Introduction Email marketing tools like Robly can be an essential part of any marketing strategy. Email marketing automation can save.


  • Robly Engage
  • Pre-Built Intuitive Email Templates
  • Robly OpenGen
  • Robly AI
Zoho Campaigns

Zoho Campaigns

What is Zoho Campaigns? Zoho Campaigns is an email marketing software used for social campaigns and helps in developing social.


  • Test Your Created Email
  • Next Level A/B Email View Testing
  • Pre Designed Templates
  • Dynamic Content
Amazon SES

Amazon SES

Introduction Nowadays, Amazon is one of the best shopping sites known for its quality, on-time delivery, and effective products. But,.


  • Easy To Deliver Email
  • Flexible Configuration Options
  • Easy To Integrate
  • Complete Control


What is GetResponse? Email marketing is a great way to increase brand awareness and even promote conversions. However, you need.


  • Drag & Drop Email Editor
  • Email Templates
  • Funnel Builder
  • Email Automation


Introduction A good email marketing tool like Mailjet is at the core of every successful Digital Marketing strategy. And it.


  • Custom Email Builder
  • A/B Testing
  • SMTP Relay and Email API
  • Email Analytics
Infusionsoft by Keap


Introduction "What is Infusionsoft used for?" - Anonymous. Choosing where to invest your email marketing dollars isn't a decision you.


  • Next level email marketing automation
  • e-Commerce & payment reminders
  • Capture qualified leads in real-time
  • Dedicated email performance tool


What is iContact? iContact is a straightforward email marketing solution for small businesses and is one of the oldest software.


  • Creative Format
  • Incredible Automation
  • Email Campaign Management
  • Contacts Management


Introduction BombBomb helps sales professionals to convert leads, build trust, and rehumanize their communication using a simple video. With this.


  • Quick Send
  • Support Rich Video Email
  • Accurate Analytics


Introduction Any real estate investor will confirm that it is a highly lucrative business. However, for it to be as.


  • Countrywide Property Database
  • Targeted Property Search
  • Rehab Estimator
  • Marketing Tools


Kajabi: Introduction Kajabi was mainly developed to help build online businesses. Besides, a winning idea, all online business owners will.


  • Website Builder
  • Diverse Product
  • Sales Page Generator
  • One Stop Solution For Email Marketing


What is Builderall? Builderall is a platform that you can use to build a website and also to market your.


  • Funnel Transfer
  • CRM Integration
  • A/B Split Testing
  • DDOS Attack Prevention
Sprout Social

Sprout Social

Introduction “Today, Social Means Business.” - Sprout Social Social media managers assist their organizations in handling their social media accounts.


  • Social Management
  • Social Amplification
  • Data & Intelligence
  • Extensive Customer Care Support


What is ClickFunnels? ClickFunnels is a sales funnel software. It is ideal for companies who are into scaling up their.


  • Funnel Builder & Share Funnels
  • Email Automation
  • Payment Gateways
  • Drag and Drop Editor


What is Bronto? Bronto is Oracle's email marketing platform that enables all-size organizations to automate and optimize email, mobile, and.


  • WYSIWYG Email Editor
  • Dynamic Content Testing & Implementation
  • Email Deliverability Reporting
  • Mobile Optimization


The main question on everyone’s lips is what is Leadpages? Well, Leadpages is an email marketing tool that helps entrepreneurs.


  • Keywords Suggestions
  • HTML Input
  • eCommerce Capabilities
  • Website Hosting


What is Flodesk? Flodesk is an email automation tool businesses, and bloggers use to grow their business by building a.


  • Beautiful Templates
  • Easy User Interface
  • Affordable Pricing
  • Customer Support


What is MailerLite? MailerLite is the email marketing tool that permits generating and sending newsletters and reports on the subscriber's.


  • Email Campaigns & Surveys
  • Automation
  • Landing Pages
  • A/B Testing


What is SendGrid? SendGrid is a cloud based service which was founded in 2009 by Isaac Saldana, Jose Lopez and.


  • Email API Price Plan
  • Marketing Campaigns Plans
  • Extensive Support
  • Intuitive Features
Campaign Monitor

Campaign Monitor

● What is Campaign Monitor? Campaign Monitor is a website, worldwide used by marketers for simple and effective email marketing..


  • Affordable Plans
  • Manage List and Segments
  • Extensive Email Builder
Campaigner - Email Marketing Tool


Campaigner provides a very powerful email marketing automation solution that enables business enterprises and the mid-market to drive a higher.


  • A/B Testing
  • Campaign Management
  • 900+ Responsive Templates
  • Customer Surveys
Mailercloud - Email Marketing Tool


Mailercloud is a cloud-based email marketing tool that offers simple data-driven, user-friendly email marketing features. This email marketing tool ensures.


  • Automation
  • Try Drag & Drop Email News Letter Builder or Use Extensive Template Gallery
  • Advanced Time Trigger Scheduling
  • Auto Responders
AWeber alternatives


AWeber is a market leader of local business email advertising software. Founded in 1998, AWeber has over two decades of.

mailchamp alternatives


Mailchimp's all-in-one Marketing Platform helps local business market smarter so you can grow quicker. As the backbone for your client.

convertkit alternatives


.Convertkit is an advertising and marketing automation tool that delivers a straightforward remedy for drip email campaigns and produces simple.

benchmark email alternatives

Benchmark Email

Benchmark Email makes the tools you need basic, so you can return to building connections, accelerating your business, and elevating.

directIQ alternatives


Create and send better emails. A stable platform used by tens of thousands for email marketing. DirectIQ is an email.

square marketing alternatives

Square Marketing

Create, send out, as well as track e-mail advertising and marketing projects in mins. With an email advertising software program,.

elastic email alternatives

Elastic Email

Elastic Email is a Canadian-Polish firm, established in 2010. It is an incredible email marketing platform that improved the most.

mad mimi alternatives

Mad Mimi

Mad Mimi is the simplest means to develop, send, share and also track email newsletters online. Mad Mimi is for.

campayn alternatives


Campayn allows you to produce, share as well as track newsletters and also advertising e-mails. There are a lot of.

apptivo alternatives


Apptivo is a cloud platform of integrated business apps designed for companies of all shapes & dimensions. Manage virtually any.

rasa io alternatives sends a personalized and completely custom-made newsletter to each one of your clients, each time you send. You select.