Mailgun Review: Features, Pros, Cons and Alternatives

Introduction

Mailgun email marketing is one of the most reliable & effective marketing strategies. With these tools and elements in place, emails could be your ultimate weapon in marketing and improving your marketing campaign.

It doesn’t have some basic email marketing features for beginners, like built-in email templates found in most other email tools.

Additionally, as it’s designed for developers, most reviews highlight how setting it up and using it can be challenging for anyone unfamiliar with software programming.

This Mailgun Review will cover everything you need to know about the service.

I’ll highlight its key features, pricing, pros, and cons to give you an in-depth look. I’ll even go over the alternative email tools to add more functionality to Mailgun.

But what sets Mailgun apart isn’t just its sleek interface or its email-sending prowess. It’s the mastery over email analytics, empowering users to decode the optimal times for email deployment based on real-time performance data.

Let’s delve into the treasure trove of Mailgun’s features, each a catalyst in redefining your email strategy and effectiveness.”

What is Mailgun?

Mailgun is an email automation service built for developers. It offers a complete cloud-based email service for sending, receiving, and tracking emails sent through your websites and applications.

Mailgun lets you create interactive emails instantly via its inbuilt Mailjet email builder. You can create custom emails focused on a particular set of audiences.

Email analytics, based on data on the performance of your sent emails, lets you know the ideal time to send your email messages.

You have the option to select sending your messages through API (A flexible and famous way of sending emails, which integrates with languages like PHP, Python, Ruby, etc.) or through SMTP (Simple Mail Transfer Protocol, which provides an effortless way to transfer your emails.)

Key Features

The Mailgun is designed as a mail API and SMTP relay tool instead of a marketing tool. If you’re looking for email marketing, in particular, you’re better suited to using Mailjet with Mailgun for efficient email sending.

Now that we’ve covered what Mailgun is, let’s take a look at some of its key features as follows:

– Best Email Deliverability

For companies that send 500,000 plus emails every month, Mailgun provides Deliverability Services to ensure reliability and online mail deliverability.

It includes making a personalized deliverability solution designed to your particular business requirements. It further consists of a Technical Account Manager to provide ongoing support, email best practices, and troubleshoot if something goes wrong.

– Advanced Email Analytics

Mailgun helps you know your emails’ performance via informative graphs within the dashboard. It provides you an insight into how your emails are delivered, accepted, opened, failed, and tapped.

Despite the system’s simple analytics, Mailgun’s Send Time Optimization feature can organize and schedule your emails to be delivered at the price time when users highly engage with them.

– Inbuilt Email Builder – Mailjet

It is easy to build interactive and beautiful emails via Mailjet. It can grab your customers’ attention, and you can also create custom emails for a set of target audiences to get relevant results.

– Email List Management

I can upload email lists to Mailgun for easy list management and look for the email accounts that have marked or have unsubscribed your emails as spam. It is time-saving and even handles your overall sending reputation.

It also provides the List segmentation feature. You can easily divide your online mail list into different sections and send the right message to the target audience. It’s also effortless to go on a one-on-one consultation with the List management expert to discuss the issues or technical API support or domain and IP reputation management.

– Interactive Inbound Routing

Mailgun allows customers to route inbound electronic mails automatically with flexible RegEx rules, either visually in the dashboard or via API. If any issue persists, there is 24/7 customer service is available to help.

– Robust Email APIs

Mailgun’s robust email APIs help you begin sending emails from your application quickly and instantly. For this purpose, you’re required to add a domain, verify it by adding DNS records, and begin sending in less than 24 hours.

Its servers can easily manage millions of emails every hour, so rest assured that your time-sensitive emails will be sent quickly.

– Incredible Customer Service

Mailjet’s Support team answers questions and resolves customer complaints in English, German, French, and Spanish.

Enterprise accounts benefit from a dedicated Customer Success Manager to help them start and get everything they want out of Mailjet.

– SMTP Services

Mailgun’s SMTP services are cloud-based, as they can set up marketing campaigns, track electronic mail, send transactional emails, get advanced electronic mail analytics, set routing commands, digital mail parsing, and much more, all without the issues and bottlenecks of genuine digital mail providers.

SMTP services are simpler to work with than the API platform, but you should opt for an API platform more efficiently.

– Highly Recommended For Managing Transactional Emails

Mailgun is highly recommended for users dealing with transactional e-mails like those used to process orders from customers, manage subscribers’ accounts, or send out website or application updates.

Because transactional electronic mails rely heavily on the actions performed by specific site visitors or app users, or the requests they submitted, users must collect all the information they need from incoming transactional emails to respond correctly.

– Automatically Extracts Data From Incoming Emails

Mailgun has an intelligent digital mail parsing feature. Electronic mail parsing is an automated technique wherein specific data sets are identified and pulled out.

With Mailgun’s email parsing feature, users can automatically extract data from incoming digital mails and convert them into an easy-to-read, understandable, and interpreted format.

Benefits of Mailgun

Being one of the best email marketing tools out there, Mailgun has the following benefits associated with it.

• You can build beautiful and persuasive emails.
• The automatic reply feature brings more efficiency to your marketing process while saving your time.
• You have options like the efficient and powerful API platform or cloud-based SMTP, to choose from.
• Digital mail list management through removing the ones who unsubscribe or spam your digital mails and email validation can drastically save your time and money.
• Digital mail routing and parsing let you have a separate collection of your important e-letters.
• Saves your sender reputation by deleting the ones from the mailing list, who spam/unsubscribe your emails or do not open your messages.
• You know your emails’ performance and can also analyze how to increase your number of clients.

Mailgun Pricing

Below is the pricing plan of Mailgun in detail:

1. Trial ($0/month)

• 5,000 E-letter per month
• Email APIs, SMTP Relay, and Webhooks
• Suppression Management
• Digital mail tracking and Analytics
• 99.99% Guaranteed Uptime SLA
• 5 days of log retention
• Detailed documentation
• 24/7 ticket support

2. Foundation ($35/month)

• 50,000 E-letter per month
• Inbound Email Routing
• Email address verification access
• 1 day of message retention
• 24/7 ticket support

3. Growth ($80/month)

• 100,000 emails per month
• 1,000 Email Address Verification
• 15 Days Log Retention
• 3 Day Message Retention
• Instant Chat Support
• 1 Dedicated IP

4. Scale ($90/month)

• 100,000 Online mails per month
• SAML SSO
• 5,000 Online mail Address Verifications
• Send Time Optimization
• 30 Days of Log Retention
• Up to 7 Days of Message Retention
• Live Phone Support
• Dedicated IP Pools

Mailgun Pros

• Clean UXI for navigating the system
• Clear dashboard to find issues quickly
• Ability to clean database lists to minimize bounce
• Affordable pricing for established businesses
• 99.99% uptime
• Easily sync with any language that you prefer from options like Python, Java, etc.
• 24/7/365 customer support

Mailgun Cons

• Prices may prove to be expensive for small businesses
• Customer service is slow

Final Words

So here, we conclude our in-depth review of Mailgun including everything starting from the introduction, key features, and benefits, to the pros, and cons of this email marketing tool.

Mailgun is undoubtedly a highly suggested e-message marketing tool because it offers some very cool marketing features like e-message list management, online mail tracking, e-message analytics, etc which make it a popular tool.

Another big plus point is easy access to many languages like Python, Ruby, Java, C++, and more, which can handle your commands and fulfill your exact needs.