SendGrid: Features, Pros, Pricing, & Alternatives

What is SendGrid?

SendGrid is a cloud based service which was founded in 2009 by Isaac Saldana, Jose Lopez and Tim Jenkins. and whose headquarter is situated in the US. as a matter of fact, it supports businesses with email delivery, including features like shipping notifications, confirmations on sign ups, newsletters and many more.

In general, it manages marketing and commercial emails. Therefore, it is popular among marketers. As well as, it is a Simple Mail Transfer Protocol (SMTP) provider that allows you to send emails without struggling to support your email server as it acts as an email delivery engine itself.

Through this API, the real process of sending mails is being done. You need to create an API key before starting with the API. If you send one message to one recipient, it will be counted as a message sent even though the message is not sent properly or is moved to the Spam folder.

Twilio SendGrid

Before, it was named Twilio SendGrid. In effect, it masters communication between consumers. Accordingly, this is a secure and reliable platform for delivering emails confidentially.

It benefits everyone from individuals to organization level executives. And anyone who wants to send emails securely from their applications can use this software.

This email deliverability solution architecture is ready to balance and meet the requirements at any moment.

SendGrid Features

SendGrid Alternative

There are a few cons to this email automation tool like their support team is not available. Hence, the problem faced remains unsolved. So people look for other options and Email Marketing Alternatives.

GetResponse and Kickbox email verification stand as established top contenders, offering the same comprehensive features as this service. Also they are termed superior in ratings and affordable in pricing. Users have also informed that other alternatives like Gmail and Mailchimp are more flexible to use.

turboSMTP has been determined to be the top substitute for this. It provides everything and even more than what Sendgrid provides. It is a 100% reliable and secure product with a support service available 24/7. They ensure that all emails should reach the recipient’s inboxes and not in the spam folder.

SendGrid Pricing

SendGrid Price Plans

The price of this email marketing platform varies depending on the usage of the people. You can explore different plans and choose the one that best suits you. If you’re unsure which plan will suit your business best, you can also choose a free trial for a specified period.

Basically, there are two types of plans in SendGrid. They have different subscription plans differentiating a few services available in particular plans. They solely depend on your business needs. The two types of pricing plans are as below.

Email API plans

Email API Plans include many plans. Buyer can buy any plan according to his use and capacity.

Free Plan

With the free plan, you can send 100 emails daily, absolutely free. Integration with third parties happens swiftly.

Essentials Plan

Essential Plan starts with $14.95 per month. Around 1,00,000 plus mails can be sent per month using this plan as it authorizes your business with fundamental email elements.

Pro plan

Pro plan gives benefits like Email Validations, Single Sign On and many more. This plan starts with $89.95 per month. Here, you can send maximum emails even more than 1.5 million mails per month.

Premier Plan

The Premier plan includes personalized pricing. This plan includes almost all the features. Using this plan boosts email programs.

SendGrid marketing Campaign Plans

Marketing Campaigns Plans includes three plans which are as under.

Free plan

Free plan can send upto 6000 emails per month. This plan does not require any charges. Moreover, it can save upto 2000 contacts in the list of contacts.

Basic Plan

Basic plan costs $15 per month through which we can send more than 3,00,000 mails per month. People can easily design and share marketing campaigns through this plan.

Advanced Plan

Advanced plan is a promoted plan which starts at $60 per month. At this place, you can send over 1 million emails monthly and store more than 200,000 contacts effortlessly.


These customers have various ways of contacting the support team member. Customers can raise and submit a ticket using webform or can directly message to @SendGridSupport on Twitter. The support team is available at 24/7 for ticket support.

If you need support, customers with Pro or higher plans can call. You can make phone calls from Monday to Friday between 7:00 AM to 5:00 PM MST.

As a matter of fact, Twilio SendGrid customers can submit tickets through webform and they also have a special support of Chat. Chatting support is available 24/7 for paid customers.