Sprout Social Pricing, Features & User Reviews

Name: Sprout Social
Rating: 4.4 (531 reviews)
Author: Harry Duckham

This software is reviewed by Harry Duckham on March 21, 2022

Introduction

“Today, Social Means Business.” – Sprout Social

Social media managers assist their organizations in handling their common media accounts while keeping track of engagement, customers’ performance, analytics, and more.

The management of public media is an art in itself. It involves more creative tasks such as creating posts, content research, and the inclusion of other interactive and creative elements in terms of language, design theme, and more.

You can’t be effective in any digital marketing strategy without effective handling of your social accounts. And, trust me, that’s a hell of a lot of work than it may seem to be!

For some, social media handling could be just checking their FB posts. In contrast, for others, it’s a task involving the management of various public media handles, i.e., LinkedIn, Instagram, Facebook, Pinterest, and more at the same time.

If you’re a beginner and just began your career in this field independently, then we’d like to advise you to manually manage the common accounts. Once you grow your business and client base, you can then shift to automated tools like Sprout Social, the one we’ll review in this post.

Also, if you’re an enterprise, agency, or small business, it may not be feasible, productive, or even profitable for you to lead without any supportive tool.

This post comprises a full-fledged review of this email marketing tool, a recognized community media management platform used by millions of entities and startups across the globe.

So, stay tuned until the end to reveal the critical functionalities of this along with the usage procedure and user reviews!

What is Sprout Social?

This is a paid social media management platform mainly designed to manage three types of businesses. Those three kinds of businesses are enterprises, small businesses, and agencies.

This tool can be used as an email marketing tool for any size and type of business. Also, it serves various industries such as travel & hospitality, retail, computer & software, and higher education.

To get started with this software, you need to connect all your common media accounts to get an interactive experience for engagement, publishing, scheduling, analytics, listening, and employee advocacy all in one platform.

How To Use Sprout Social?

This tool offers you an easy navigational user interface with Smart Inbox, Feeds, and a seamless team collaboration experience. And you can also create chatbots with this community media monitoring tool for a unique and quick marketing experience.

With chatbots, it’s easy to resolve customer issues quickly and avoid the wastage of time in repetitive conversations.

The first step in using this tool is to get your account set up and launch the platform. The account creation process of Sprout Social is relatively easy with the corresponding step-by-step instructions from the platform itself.

To get its 30-day free trial, click here! After you sign up, the next step is to connect all your common accounts. After that, it’s effortless to link your Pinterest, Facebook, Twitter, Instagram, and LinkedIn page with it.

It’s quite effortless to invite teammates to collaborate within the platform. Also, there are specific integrations you can enjoy within, such as Zendesk, UserVoice, HubSpot, etc.

Once you’ve set up your account, using this app is a piece of cake. This public media management tool guides you quickly through its interactive and informative dashboard.

Sprout Social Key Features

Let’s understand the key functionalities of this awesome Social Media Management & Email Marketing Tool through its specific use cases!

Social Management

One of its primary aspects is 360-degree social media management. It contains easy-to-use publishing, reporting, and scheduling tools to focus on formulating insights-driven societal strategies.

Customer Care

With its Smart Inbox, you can manage all public accounts’ conversations in one place. As a result, it further helps build strong customer relationships. You can also collect reports to check for your team’s overall insights and performance metrics.

Data & Intelligence

The data and intelligence aspect of this tool consists of Analytics and public Listening. It helps you gain an all-inclusive view across owned and earned data.

Social Amplification

Social amplification means having the potential to reach your target audience and not just publishing the content and sitting as it is! With the advocacy features of this tool, you can explore publishing and analytics tools to boost awareness, maximize reach, and optimize engagement.

Social Commerce

Do you want to get your societal life into the limelight? Then, here’s the perfect feature with Sprout Social! With its commerce aspect, you can easily view its product highlights, get tailored assistance, increase societal ROI, and help customers quickly with improved response time synced with inline order information.

Sprout Social Image

Sprout Social User Reviews

“This is an ideal choice for small-to-midsize businesses (as long as they can afford it). While teams can use this to manage and collaborate on their common media platforms, we found it best to be used by a handful of other team members as well. However, the expansion beyond this can get a bit messy.”

“This is useful for brands having a small headcount but are trying hard to keep their processes. It helps them organize content in advance, get analytics for their public handles, and makes it effortless to respond and integrate with customers.”

“The support team of this tool has always been able to help with my issues, but it’s sometimes lengthy. However, in the world of public media, we’re looking for an immediate response—not in 30 minutes or an hour. Still, I’ve been overall thrilled with the support.”