iContact

iContact: Features, Pros, Pricing & Alternatives

star

POPULARITY

94%

APPROVED BY

1502 users

What is iContact?

iContact is a straightforward email marketing solution for small businesses and is one of the oldest software on the market today. The launch of the software iContact goes back to 2003.

Even the email marketing of small businesses isn’t a manual task anymore! But, on the other hand, it’s highly crucial for the growth of the business. This is because email marketing and other digital marketing tactics go hand in hand.

We’ll review the email marketing software iContact in detail in this guide. Keeping in mind the growing number of ‘B,’ i.e., ‘billion’ in email users, we’ve decided to critically determine the powers and weaknesses of this email marketing software.

The concept of this email marketing tool is pretty broad, and you cannot go ahead without the help of effective software. It offers you engaging experiences, personalization, high engagement for contacts, a fluid buyer’s journey, A/B split testing, etc.

This software was exclusively a discovery of two economics students at the University of North Carolina Chapel. They came up with the concept of providing helpful service, especially for small businesses, so that they can be noticed in numerous countless emails.

The last brand name of iContact was Broadwick Corporation, named by its founders, Ryan Allis and Aaron Houghton.

Then, it was rebranded to iContact in 2007. In 2013, iContact was recognized on the list of Deloitte’s Technology Fast 500 and was awarded one of the most excellent workplaces in Raleigh.

It consists of a straightforward and jargon-free approach, making it a viable option for people who want to effectively manage their small businesses via practical email marketing concepts large companies also implement.

iContact has a wide range of features discussed in the other sections. Another reason it’s user-friendly is that the iContact has a cloud-based presence, so you won’t have to download or install anything over your PC.

So, let’s check what unique iContact offers without any further ado!

iContact Email Marketing

Key Features

It’s high time that you consider some new systems and techniques to explore upcoming email marketing campaigns. This email as aid will keep on being omnipresent for many years to come.

Let’s explore the top notable features of iContact that are beating the today’s marketing challenges as follows:

1) Creative Format

Even though the iContact is built for small businesses, it has come up with excellent creative tools that email marketing solutions of big companies also use.

In terms of creative format, we’re generally speaking of the simple drag-and-drop editor and design solutions of iContact. However, creating compelling email campaigns isn’t a thing of hours now with iContact.

You are only required to choose among the different template options and start working from there. They are editable and consist of a high-tech media library for personalization.

Despite available templates, you can also go for custom design solutions with iContact. The design team of iContact is always ready to help you with various things from GIF animations to custom email templates to infographics and more.

2) Incredible Automation

You can build instant and reliable connections with iContact’s incredible automation functions. In addition, you can easily track your subscriber’s performance through emails and landing pages.

There’s a load of more excitement when you have the option to create fantastic engagement journeys, especially for critical events. The three crucial elements of its automation concept are ‘subscriber events,’ ‘date in time,’ and ‘engagement triggers.’

You can automatically track your new subscribers and their performance analytics with subscriber events. The engagement triggers help you define unique paths for the subscribers who have shown positive engagement in the journey.

Lastly, date in time is more like an automatic calendar triggered on special days with personalized messages. Thus, the automation functions of iContact help you build a genuine and trustworthy connection with subscribers.

Despite the intelligent email automation, the features such as smart sending and Salesforce integration are also lying there in the way. These are handy features, especially for small businesses looking to invest in a professional yet affordable email marketing solution.

3) High Volume Email Campaign Management + Custom Landing Pages and Forms

Managing and automating high-volume email campaigns is challenging, even for large businesses. And now, with the help of iContact, you can do it pretty effortlessly with just a few taps.

For a complete analysis, you will be provided with an entire proprietary analysis tool that will ultimately help you strengthen your brand’s online presence.

Also, the high-volume email account senders are assigned a dedicated email expert to create performance reports, engage subscribers, and offer industry advice to run your campaigns smoothly.

Besides this, the support for custom graphic design and other relative tasks is always there with iContact. The custom landing pages and free forms are two other growth tools of iContact worth considering.

You can easily create a signup form on iContact via its provided templates. And for personalization, you have the option to write code and design web forms with HTML for your desired colors, fonts, and other input fields.

Moreover, you can create forms with third-party apps such as 123ContactForm. What’s more, iContact can include signup forms directly to Facebook pages.

4) Contacts Management

Adding new contacts and managing the subscriber’s list is a breeze with iContact. It can be done in one of the four ways as given below:

  1. Upload an XLS/XLSX or CSV file.
  2. Copy and paste email addresses within a text block.
  3. Online signup forms.
  4. Manual addition of email addresses within a form.

The management of subscribers with iContact is also secure via a double opt-in autoresponder. Double opt-in is better than single opt-in for security because it only adds a new email subscriber after sending them a confirmation link.

It also saves you on the cost of email marketing a lot. iContact also tracks the activity of each subscriber while recording the campaigns they are most participative or active in so that you can trigger them again with similar activities.

Behavioral segmentation and list are the two standard features available in every plan. These features let you create user segments depending upon particular events or specific filtered data from a user’s profile.

Consequently, the list segments can be used to send targeted campaign messages that resonate with a particular demographic of subscribers.

5) Help and Support

iContact offers online help services at each stage to assist its prospective customers in learning, using, and managing their email marketing solutions. After logging in, you can access searchable guides and video tutorials to help you master your way around the program.

They also host live webinars, which you can attend to learn more about email marketing and program in general. To get in touch directly with their customer service staff, fill out the Contact Us form and send your queries to support@icontact.com.

iContact offers advisory services for premium accounts. Even though iContact doesn’t let you avail of any money-back guarantee, they provide you a 30-day free trial which is operational for up to 100 contacts to 400 messages.

6) Analytics & Reporting Tools

Performance reporting and A/B split testing are two of the critical elements of its reporting tools. In addition, you can click the ‘Account Health’ and ‘List Health’ tab for reporting purposes.

These reports compile information about the general effectiveness of your e-mail marketing campaigns. The details available in these reports include the number of subscribers, overall email bounces, and list growth rates.

A dashboard is provided to you to reveal all the key statistics such as clicks, email opens, and bounce rates. You can dissect the data as per your choice and how you want to see whether in the form of pie charts or numerical.

As a bonus, iContact offers the potential to determine and monitor the effects of campaign messages sent to social media sites.

7) Determines The Best Customers With RFM Integration

The technique of RFM, or ‘Recency, Frequency, and Monetary’, is the most reliable method of market segmentation. Furthermore, it is the technique of strategic customer segmentation to trace the customer’s buying behavior and analyze how profitable and active a particular customer group is.

RFM Analysis assists you in creating different customer segments. So you don’t have to catch out to 100% of your audience.

8) Retrieve Abandoned Cart Orders

Within the iContact Pro’s integrations, there is an integration with WooCommerce, which will assist you in quickly retrieving all the abandoned cart orders which were once forgotten or left by your customers from the brand.

Pros

  • Contains free trial
  • Endless list of responsive email templates
  • Inbuilt data tracking and reporting tools
  • Robust survey tools and social media integration
  • It contains very useful integrations
  • Competitive pricing
  • Ability to import contacts via XLS or CSV files.

Cons

  • Only for managing email solutions of small businesses
  • Some integrations are only available on the Pro plan
  • Google Analytics is extra costly with the Pro version of iContact

iContact Pricing

iContact offers both the free plan as well as paid/pro plans.

The free version offers you contact management for up to 500 subscribers, 2,000 sends per month, a drag-and-drop email designer, a single-hosted landing page, and email support.

Then, the advanced plans begin from $23 per month to $350 per month and more.

Starting with the advanced plan of $23 per month, it offers you email contact management for up to 1500 subscribers, unlimited sends per month, infinite landing page creation, complete hosting landing pages, multiple users, smart sending, marketing automation, live chat, and email support, and unlimited welcome series.

Then, the plan advances based on the number of subscribers management, such as subscriber management of 10,000 contacts with other features being offered in the $95/month plan.

Final Words

Although it has a few limitations, iContact is a reliable email-marketing solution for amateurs and advanced users alike.

It provides all of the necessary functions you need to operate an email campaign. However, the premier service sets it apart, which consists of personal advisers who help customers create effective marketing plans.

52 Best iContact Alternatives

Vuture

Vuture

What is Vuture? Today, many marketers need tools that help their organization in various tasks, especially for marketing purposes. Am.

Features

  • Auto Responders
  • List Segmentation
  • A/B Testing
  • Mailing List Management
GrooveFunnels

GrooveFunnels

Introduction GrooveFunnels is a complete suite of marketing tools designed to help you build sales funnels, and websites (also known.

Features

  • GrooveMail
  • GrooveSell
  • GroovePages
  • GrooveKart
Unbounce

Unbounce

Introduction “Do I need a landing page for email marketing?” - Anonymous Unbounce is a landing page builder that can.

Features

  • Smart Builder
  • High Tech Conversion Intelligence
  • Popups and Sticky Bars
  • Unbounce Integrations
Envoke

Envoke

Introduction Envoke is a web-based lead generation solution that offers an intuitive platform to generate and nurture leads. Products and.

Features

  • Inbox Delivery
  • Analytics & Integration
  • List Management
  • Customizable Forms
Mailee

Mailee

Introduction Since we all know that the present and the future of email marketing are not blurry at all, we’re.

Features

  • Easy Import Of Contacts
  • Editable Templates
  • Clear Insights & Analytics
  • Dedicated IPs
Markate

Markate

Introduction Markate enables you to effectively manage the business' schedule from any device, so you can keep the operation running.

Features

  • Simple Booking
  • Key Insights
  • Advanced Scheduling
  • Estimates & Invoices
GMass

GMass

Introduction “Can you send marketing emails from Gmail?” - Anonymous. We’re excited to review a mass email sending service, GMass,.

Features

  • Send Emails From Google Sheets
  • Campaign Analytics
  • Support Automatic Follow Up Emails
  • Email Bounce Management
Moosend

Moosend

What is Moosend? Moosend is an email marketing platform designed specifically for small businesses. It is the perfect tool to.

Features

  • Data Fields
  • Segmentation
  • Email Builder
  • Deliverability
Lemlist

Lemlist

What is Lemlist? Lemilist can be your ultimate solution for your email campaigns or business-related email queries. You can easily.

Features

  • Cold Emails
  • Lemwarm
  • Easy Integrations
  • Highly Affordable
DashThis

DashThis

What is DashThis? DashThis is a marketing reporting application that allows marketers and agencies to create custom dashboards for SEO,.

Features

  • Keeps All Your Marketing Needs Under One Place
  • Access To All Integrations & Sources
  • In-Built & Clone Template
TinyLetter

TinyLetter

What is TinyLetter? TinyLetter is an email marketing tool that helps you send simple, informative messages, and news stories to.

Features

  • Drag & Drop Email Builder
  • Real Time Editor
  • Send Pop Campaigns
  • Customize Templates Available
Customer.io

Customer.io

What is Customer.io? Customer.io is known as an automation email marketing tool mainly used by tech-savvy marketers. Also, it is.

Features

  • Direct Integrations
  • Integration With Third-Party
  • Individual Profile Data Watching
  • Convert Your Group Into Ad Audiences
Pabbly

Pabbly

Introduction Pabbly is a SaaS-based software solution that optimizes and streamlines your email marketing experience. From payment billing to subscription.

Features

  • Email Marketing
  • Email Verification
  • Subscription Builder
  • Form Builder
Salesforce Marketing Cloud

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud? Salesforce Marketing Cloud is a SaaS platform that has the potential to assist various areas.

Features

  • Email Studio
  • Journey Builder
  • AI Einstein
  • Content Creation
SendPulse

SendPulse

Introduction SendPulse is a multipurpose email marketing tool that is suitable for both small and large businesses in managing text.

Features

  • Convenient Email Editor
  • Responsive Templates
  • Resend To Unopened
  • User Access Levels
BuzzStream

BuzzStream

Introduction “What is BuzzStream, and how can I improve my SEO game with it?” - Anonymous   When thinking about.

Features

  • Link Building
  • Email Management
  • Extensive Outreach Tactics
  • Website Link Management Or Analysis
Saleshandy

Saleshandy

What is Saleshandy? Saleshandy is a fantastic email marketing tool to perform specific tasks by sitting on your chair with.

Features

  • Campaign Control
  • Campaign Analytics
  • AI And Automation
  • Email Platform Integration
Opensense

Opensense

What is Opensense? Opensense is a tool used for adding email marketing banners, and email signatures which works along with.

Features

  • Lead Builder
  • Market Insight
  • Predictive Scoring
  • Customer Experience
Sendoso

Sendoso

Introduction Sendoso is known as one of the best email marketing software. Nowadays, it is getting popular because of its.

Features

  • Send Personalized Gifts
  • Advanced Meeting Scheduler
Adobe Marketo

Marketo

What is Marketo? Commonly referred to as Marketo Engage or Adobe Marketo, It is amongst the top most connected engagement.

Features

  • Cross-Channel Marketing
  • Sales and Marketing Alliances
  • Content Intelligence
  • Data and Insights
Robly

Robly

Introduction Email marketing tools like Robly can be an essential part of any marketing strategy. Email marketing automation can save.

Features

  • Robly Engage
  • Pre-Built Intuitive Email Templates
  • Robly OpenGen
  • Robly AI
Zoho Campaigns

Zoho Campaigns

What is Zoho Campaigns? Zoho Campaigns is an email marketing software used for social campaigns and helps in developing social.

Features

  • Test Your Created Email
  • Next Level A/B Email View Testing
  • Pre Designed Templates
  • Dynamic Content

Mailgun

Introduction Nowadays, email marketing is one of the most reliable & effective marketing strategies. With the right tools and elements.

Features

  • Email Deliverability
  • Email List Management
  • Interactive Inbound Routing
  • Robust Email APIs
Amazon SES

Amazon SES

Introduction Nowadays, Amazon is one of the best shopping sites known for its quality, on-time delivery, and effective products. But,.

Features

  • Easy To Deliver Email
  • Flexible Configuration Options
  • Easy To Integrate
  • Complete Control
GetResponse

GetResponse

What is GetResponse? Email marketing is a great way to increase brand awareness and even promote conversions. However, you need.

Features

  • Drag & Drop Email Editor
  • Email Templates
  • Funnel Builder
  • Email Automation
Mailjet

Mailjet

Introduction A good email marketing tool like Mailjet is at the core of every successful Digital Marketing strategy. And it.

Features

  • Custom Email Builder
  • A/B Testing
  • SMTP Relay and Email API
  • Email Analytics
Infusionsoft by Keap

Infusionsoft

Introduction "What is Infusionsoft used for?" - Anonymous. Choosing where to invest your email marketing dollars isn't a decision you.

Features

  • Next level email marketing automation
  • e-Commerce & payment reminders
  • Capture qualified leads in real-time
  • Dedicated email performance tool
BombBomb

BombBomb

Introduction BombBomb helps sales professionals to convert leads, build trust, and rehumanize their communication using a simple video. With this.

Features

  • Quick Send
  • Support Rich Video Email
  • Accurate Analytics
PropStream

PropStream

Introduction Any real estate investor will confirm that it is a highly lucrative business. However, for it to be as.

Features

  • Countrywide Property Database
  • Targeted Property Search
  • Rehab Estimator
  • Marketing Tools
Kajabi

Kajabi

Kajabi: Introduction Kajabi was mainly developed to help build online businesses. Besides, a winning idea, all online business owners will.

Features

  • Website Builder
  • Diverse Product
  • Sales Page Generator
  • One Stop Solution For Email Marketing
Builderall

Builderall

What is Builderall? Builderall is a platform that you can use to build a website and also to market your.

Features

  • Funnel Transfer
  • CRM Integration
  • A/B Split Testing
  • DDOS Attack Prevention
Sprout Social

Sprout Social

Introduction “Today, Social Means Business.” - Sprout Social Social media managers assist their organizations in handling their social media accounts.

Features

  • Social Management
  • Social Amplification
  • Data & Intelligence
  • Extensive Customer Care Support
ClickFunnels

ClickFunnels

What is ClickFunnels? ClickFunnels is a sales funnel software. It is ideal for companies who are into scaling up their.

Features

  • Funnel Builder & Share Funnels
  • Email Automation
  • Payment Gateways
  • Drag and Drop Editor
Bronto

Bronto

What is Bronto? Bronto is Oracle's email marketing platform that enables all-size organizations to automate and optimize email, mobile, and.

Features

  • WYSIWYG Email Editor
  • Dynamic Content Testing & Implementation
  • Email Deliverability Reporting
  • Mobile Optimization
Leadpages

Leadpages

The main question on everyone’s lips is what is Leadpages? Well, Leadpages is an email marketing tool that helps entrepreneurs.

Features

  • Keywords Suggestions
  • HTML Input
  • eCommerce Capabilities
  • Website Hosting
Flodesk

Flodesk

What is Flodesk? Flodesk is an email automation tool businesses, and bloggers use to grow their business by building a.

Features

  • Beautiful Templates
  • Easy User Interface
  • Affordable Pricing
  • Customer Support
MailerLite

MailerLite

What is MailerLite? MailerLite is the email marketing tool that permits generating and sending newsletters and reports on the subscriber's.

Features

  • Email Campaigns & Surveys
  • Automation
  • Landing Pages
  • A/B Testing
SendGrid

SendGrid

What is SendGrid? SendGrid is a cloud based service which was founded in 2009 by Isaac Saldana, Jose Lopez and.

Features

  • Email API Price Plan
  • Marketing Campaigns Plans
  • Extensive Support
  • Intuitive Features
Campaign Monitor

Campaign Monitor

● What is Campaign Monitor? Campaign Monitor is a website, worldwide used by marketers for simple and effective email marketing..

Features

  • Affordable Plans
  • Manage List and Segments
  • Extensive Email Builder
Campaigner - Email Marketing Tool

Campaigner

Campaigner provides a very powerful email marketing automation solution that enables business enterprises and the mid-market to drive a higher.

Features

  • A/B Testing
  • Campaign Management
  • 900+ Responsive Templates
  • Customer Surveys
Mailercloud - Email Marketing Tool

Mailercloud

Mailercloud is a cloud-based email marketing tool that offers simple data-driven, user-friendly email marketing features. This email marketing tool ensures.

Features

  • Automation
  • Try Drag & Drop Email News Letter Builder or Use Extensive Template Gallery
  • Advanced Time Trigger Scheduling
  • Auto Responders
AWeber alternatives

AWeber

AWeber is a market leader of local business email advertising software. Founded in 1998, AWeber has over two decades of.

mailchamp alternatives

Mailchimp

Mailchimp's all-in-one Marketing Platform helps local business market smarter so you can grow quicker. As the backbone for your client.

convertkit alternatives

Convertkit

.Convertkit is an advertising and marketing automation tool that delivers a straightforward remedy for drip email campaigns and produces simple.

benchmark email alternatives

Benchmark Email

Benchmark Email makes the tools you need basic, so you can return to building connections, accelerating your business, and elevating.

directIQ alternatives

DirectIQ

Create and send better emails. A stable platform used by tens of thousands for email marketing. DirectIQ is an email.

square marketing alternatives

Square Marketing

Create, send out, as well as track e-mail advertising and marketing projects in mins. With an email advertising software program,.

elastic email alternatives

Elastic Email

Elastic Email is a Canadian-Polish firm, established in 2010. It is an incredible email marketing platform that improved the most.

mad mimi alternatives

Mad Mimi

Mad Mimi is the simplest means to develop, send, share and also track email newsletters online. Mad Mimi is for.

campayn alternatives

Campayn

Campayn allows you to produce, share as well as track newsletters and also advertising e-mails. There are a lot of.

apptivo alternatives

Apptivo

Apptivo is a cloud platform of integrated business apps designed for companies of all shapes & dimensions. Manage virtually any.

rasa io alternatives

rasa.io

rasa.io sends a personalized and completely custom-made newsletter to each one of your clients, each time you send. You select.